Your customer and audience don’t care about you. They don’t care about your company or your CEO. Why? because they care about themselves. Most people are “self-conscious”. They think about themselves, their needs, what they are trying to accomplish, what they want to say in a conversation they are focused on them. You need to be thinking about them as well. They are the hero in your story. In all of your marketing content, media and videos you need to be thinking about them. It’s about your customers looking good.

Tell your story in a way that paints them as the hero and makes them look good.